May 9, 2024

PVM Magazine

Unlocking the Vault

Holidays are Around the Corner: Why You Won’t Find a Tee like t’inked Anywhere Else

They say that the clothes make the man – or woman – which is why Amy Jo Malone, Founder of t’inked has the perfect gift this holiday season for yourself or a loved one.

A true visionary, Malone started her new company t’inked, an online T-shirt business to tap into her creative energy. She took her inspired ideas and combined them with her entrepreneurial spirit and a new business was born.

Once shoppers browse the website, they find their favorite (short-or-long-sleeve) tee or sweatshirt, and this wearable work of art becomes a true expression of their personality.

Malone explains that “we don’t take ourselves too seriously, but we do draw inspiration from the current events, culture and art, as well as our surroundings, and the internet. We hope you will find your story to style just your way.”

Tell me about your exciting new business.

You won’t find a tee like t’inked anywhere else, because we believe in telling a story through wearable expressions, simply and playfully. I have chosen the best quality products, and the highest-rated company to produce my orders. By not having to maintain an inventory since the printing is on-demand, the cost of my investment is minimalized.

What are you enjoying most about this new business venture?

I like that I have control over the whole process and end product. Having been a design director, and from my experience with Amy Jo Jeans, I am big on efficiency, scheduling deadlines, and delivering a perfect end result.  It’s hard to place these tasks in someone else’s hands. So, I think it would be that I am a control freak when it comes to my work/product.

What are you enjoying most about t’inked?

The creativity, the likes, followers, and the sale!

What is the role of social media in your new business?

Social media plays the biggest role in getting the product out there.  I don’t have to hire and pay reps–it is all based on social sites and apps, advertising, networking, influencers, family, friends online.  There is still a cost for advertising and influencers, but the reach is much broader and varied.

How does it feel when someone gives you positive feedback about your shirts?

I love when someone likes what I have created!  It makes me feel like I’m really not in my own head–that my ideas are accepted.

Please share your advice with those who are inspired by your story.

My advice to female entrepreneurs would be to research the competition, ask yourself what is different about your service or product, generate a plan–steps to becoming a business owner, steps in producing a product or introducing a service.  Identify the image and feeling you want to put out to the world.

Please share your website and social media.

www.t’inked.com 

https://www.facebook.com/igottinked

https://www.instagram.com/gettinkednow

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